Five Rivers Arts Alliance News

What’s in a name?

Plenty!  And so we discovered in the process of our strategic planning and community interviews during the past year.  Rather than continue being mistaken for a social services agency, hospital, or the like, our Board of Directors chose to change the name of the organization, yet again.  This time it needed to state our area.  This time it needed to clearly state who we are and what we do.  And so, Midcoast REACH is now Five Rivers Arts Alliance.  The organization’s mission is still to connect regional arts, culture and heritage through advocacy, education, promotion and celebration and it does so in an ever expanding area of midcoast Maine now covering twelve communities: Brunswick, Harpswell, Topsham, Bowdoin, Bowdoinham, Richmond, Bath, West Bath, Phippsburg, Woolwich, Arrowsic, and Georgetown. 

To define our growing region in an inclusive, fluid way, we chose the five rivers –  Kennebec, Androscoggin, Cathance, New Meadows and Sheepscot – to name our area.  We also chose flowing rivers as our new logo to represent our goal of connecting arts, culture and community.  Adding “arts alliance” to the name clearly states who we are and what we do.

As Five Rivers Arts Alliance, our area is fluidly represented and our mission visually defined as flow, continuance, energy, and flexibility.  With this name and logo, we move toward an ever-expanding future serving our constituents and community.

Become a member of Five Rivers Arts Alliance today and take part in one of our upcoming events to promote your work or your business.  Join a committee to help guide our process to educate and advocate for the arts and culture in our region.  Get involved and be part of a growing group of artists, craftspeople, musicians, presenters and cultural heritage promoters who want our cultural assets to be an active part of Maine’s emerging Creative Economy!

For more information regarding Five Rivers Arts Alliance, its programs, membership benefits, or volunteer opportunities, please call 207-798-6964.